branding
There are 2 posts tagged branding (this is page 1 of 1).
Professional branding.
The Association for Computing Machinery (“ACM”) says this about themselves:
“ACM delivers resources that advance computing as a science and a profession. ACM provides the computing field’s premier Digital Library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.”
If you check out their latest membership offer for students you’ll see that they offer a “FREE ACM Flip-Top Calculator (while supplies last)!”
Seriously? Did that actually sound like a good idea to anyone at the ACM? Is a lame calculator one of the leading-edge career resources they offer? Does that do anything but hurt ACM’s brand?
I had some other smart-alecky things to add here, but I think I’ll leave it at that.