Professional branding.

The Association for Computing Machinery (“ACM”) says this about themselves:

“ACM delivers resources that advance computing as a science and a profession. ACM provides the computing field’s premier Digital Library and serves its members and the computing profession with leading-edge publications, conferences, and career resources.”

If you check out their latest membership offer for students you’ll see that they offer a “FREE ACM Flip-Top Calculator (while supplies last)!”

Seriously? Did that actually sound like a good idea to anyone at the ACM? Is a lame calculator one of the leading-edge career resources they offer? Does that do anything but hurt ACM’s brand?

I had some other smart-alecky things to add here, but I think I’ll leave it at that.

Intelligence and advertising

“Intelligence is advertising turned inside out.”

Nice.

From William Gibson’s newest book, “Spook Country.”

A fantastic new graphic design company

Our family friend Anne Golliher just started a new graphic design company based in Minneapolis, Minnesota. It’s called “Gaddere,” and it is incredible. If you’re looking for wedding invitations, baby or wedding shower invitations, or invitations for any other celebration worth announcing, then you can’t go wrong talking to Anne.

Even if you’re not in the market, if you like great design you should take a look at the Gaddere designs portfolio to see some excellent examples of Anne’s work.

Oh yeah, and her husband Joe is the guy who told me about home roasting coffee beans, so apparently she married well too. 🙂

Edit: December 14, 2007, updated with new links.