Ricardo Semler says:
“The real difference between important and urgent is the difference between thoughtfulness and panic.”
From his September 1989 article in HBR, “Managing Without Managers.”
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Important: Stuff that should definitely be done, but not today.
Urgent: Stuff that should definitely be done as soon as possible.
ha, i guess that guy checks all things tagged management/project management. i hope we all feel enlightened now, and deem it urgent to read his insightful blog 🙂
smoothmanager, perhaps I didn’t include enough context.
Semler is talking about myths in the workplace:
“[Myth:] This problem is urgent. Come on. The real difference between ‘important’ and ‘urgent’ is the difference between thoughtfulness and panic.”
Unfortunately I can’t find a pdf on the web, but you can buy it from HBR online.
Thanks for the answer svec.